Susan Faludi's Commentary

Articles by Susan Faludi

noreply@blogger.com (Susan Faludi) — Sat, 02 Aug 2008 22:30:00 +0000

Think the Gender War Is Over? Think Again
New York Times, June 15, 2008

The Fight Stuff
New York Times, May 9 2008

Hillary and the Feminine Gaze, Up Close and Personal
New York Observer, Jan. 29, 2008

The Correct Hillary Clinton Stereotype
Los Angeles Times, Jan. 15, 2008

The Gender Card
Los Angeles Times, Nov. 9, 2007

The Money Shot
The New Yorker, October 30, 1995

The Naked Citadel
The New Yorker, September 5, 1994

The Rescue of Pvt. Jessica Lynch, the Soldier Remade into the ‘Helpless Young Girl,” 2003.

noreply@blogger.com (Susan Faludi) — Mon, 29 Oct 2007 22:38:00 +0000

I Am a Soldier, Too: The Jessica Lynch Story, billed as the book that finally “lets Jessica Lynch tell the story of her capture in the Iraq war in her own words,” debuted at number one on the New York Times nonfiction bestseller list in November 2003. One of the readers curious to learn its contents was the subject herself. In a Time cover story that accompanied the book’s release, Lynch told the reporter that she had taken a look at it but “skipped the parts” that might upset her. If this seemed like a peculiarly arm’s-length relationship to one’s own memoir, Lynch had her reasons. “The Jessica Lynch Story” wasn’t hers—and hadn’t been since the day eight months earlier when the nineteenyear-old private and fellow soldiers in the army’s 507th Ordnance Maintenance Company had been ambushed on the outskirts of a desert town. Eleven of her thirtythree comrades—chefs, mechanics, requisition and supply clerks—died, five were held hostage for three weeks in a succession of houses, and Lynch, severely injured in an ensuing car wreck that knocked her unconscious for three hours, woke to find herself in a Nasiriyah hospital room, where she remained for nine days.

It would be more accurate to say that I Am a Soldier, Too belonged to its Boswell, Rick Bragg, a former New York Times correspondent who had recently left the paper under a cloud, after acknowledging that he had outsourced his reporting on an article to an intern who was neither paid nor credited for it. In this case, Bragg had interviewed Lynch, but she seemed strangely absent in the resulting account. The “I” in the title was missing from the text, which was told in the third person. The ghostwriter had ghosted his subject. And imposed on her an interpretation of the hours right after the accident that she didn’t recall, having been out cold. Of these conjured memories, Lynch told Time, “It’s like reading a book that really wasn’t about me.”

Bragg’s narrative was only the most recent in a line of rewrites—authored by the military, the media, docudrama script doctors, and a selfproclaimed Iraqi savior whom Lynch said she never met. “It seemed like I was doomed for scrutiny,” Jessica Lynch told me when we talked four years later. “I was the one everyone wanted to dig into and pick apart.” The only person not offering a Jessica Lynch chronicle, it seemed, was Jessica Lynch. She had packed a camcorder in her duffel bag, but during her deployment she never once removed it from its case. For months after her return, she uttered not one public word.

The Presidential ‘Hug’ that Became the Most Effective and Expensive Ad of the 2004 Campaign

noreply@blogger.com (Susan Faludi) — Tue, 23 Oct 2007 13:18:00 +0000

A few days before Mother’s Day in 2004, President Bush made a brief campaign stop in the Republican stronghold of Lebanon, Ohio. His handlers were hustling him down the crowded rope line outside the Golden Lamb Hotel when a voice cut through the din: “Mr. President! This girl lost her mom in the World Trade Center on 9/11!” Bush, according to the muchburnished retellings, wheeled around and plunged back down the line.

Linda Prince, the woman who belted out the summons, had arrived many hours earlier to stake out a position up front for her neighbor, Lynn Faulkner, and his fifteenyearold daughter, Ashley, the girl who lost her mom. The president “locked” eyes with the grieving teenager.
“I know that’s hard,” he said. “Are you all right?”
“I’m OK,” she said.

Then he gave her “The Hug.” The moment was captured by Ashley’s father, a marketing consultant and ardent Bush supporter, who had purchased a new digital camera for the occasion. After professedly averting his eyes from the viewfinder to grant his daughter her “private moment” with the president, Lynn Faulkner went home and e-mailed the photograph to more than a dozen “friends and family” across the country. They must have been wellpositioned intimates; by the next day, the photo was on prominent display on the Drudge Report and scores of conservative blogs. The day after that, The Hug ran in the Cincinnati Enquirer and soon thereafter was enjoying national news coverage. As various reverential accounts of this “emotionpacked encounter” later characterized it, the president had “stopped in his tracks” when he heard the call and fought his way “against the flow” of the rope line, and “without fanfare” and “in one of those huge solitary moments that speak legions” had “instinctively reached for the teenager, clutched her head, placed it on his chest—and just held her.”

The photo drew a record 1.6 million page views on the Cincinnati Enquirer’s Web site. In the echo chamber of the conservative blogosphere, the photo was said to reveal Bush as a man of “strength” with “the courage to do what needs to be done to protect our country.” “The protective encirclement of her head by President Bush’s arm and hand is the essence of fatherly compassion,” said a particularly adoring post on FreeRepublic.com. To Bush’s backers, the photo became the money shot. “Nothing speaks better to the compassion, the character, and the leadership of the president,” Brian McCabe, the head of one of the biggest Republican funding groups, told CNNfn. Some weeks after Lynn Faulkner snapped that single frame, McCabe’s group, the Progress for America Voters Fund, dispatched a camera crew to the Faulkners’ home to film “Ashley’s Story,” a multimillion-dollar political commercial.

The Presidential Candidates Compete for the Title of Crockett-in-Chief.

noreply@blogger.com (Susan Faludi) — Tue, 16 Oct 2007 17:25:00 +0000

Sen. John Kerry on the campaign trail, 2004.

In the post-9/11 effort to restore Americans’ confidence in the country’s impregnability, national politics would become increasingly deranged. The demonstrations, as often as not, were comically absurd, as witness the deskbound officeholders of the 2004 presidential campaign out in the woods, felling flora and blasting fauna to prove their virile bona fides. But the needs these staged exertions in the wild addressed ran deep in the American past, far deeper than the superhero fantasies we constructed around our leaders. The attack on home soil triggered a search for a guardian of the homestead, a manly man, to be sure, but one particularly suited to protecting and providing for the isolated American family in perilous situations. He was less Batman than Daniel Boone, a frontiersman whose proofs of eligibility were the hatchet and the gun—and a bloody willingness to wield them.

As soon as hunting season opened, a camo-coveralled Kerry could be found in one frostladen duck blind after another. Blearyeyed journalists rose before dawn to follow him. There was the pheasant hunt in Iowa (where Kerry inspected the neck of his fresh kill before a phalanx of photographers), the goose hunt in Ohio (where Kerry emerged from a cornfield with a hand “stained with goose blood” but empty of an actual carcass), and another clay pigeon hunt in Wisconsin (no blood, but the candidate reportedly plugged seventeen of his twentyfive marks). At a campaign appearance in West Virginia, Kerry hoisted a shotgun onstage and told an audience of miners that he’d like to go “gobblehuntin’.” In Pike County, Ohio, Kerry dropped in on the Buchanan Village Gun Shop to inquire, in freshly acquired twang, “Can I get me a hunting license here?” It was a moment that inspired a National Review columnist to invoke the sodomy scene in Deliverance: “What will Kerry say if he goes on the campaign trail into deepest Appalachia? ‘Squeal like a pig?’”

The Manly Supersizing Of Political Leaders After 9/11, National Review Cover, 2001

noreply@blogger.com (Susan Faludi) — Fri, 12 Oct 2007 13:23:00 +0000

America will need more “heroes,” Defense Secretary Donald Rumsfeld told the Armed Forces one day after 9/11, and however reliable his intelligence on matters of actual defense, on this point he proved prescient. The press, for its part, heeded Rumsfeld’s pronouncement by nominating him to the role, in the process dressing him up in some curious costumes. National Review’s December 31, 2001, cover story featured a drawing of Rumsfeld in Betty Grable pose, beside the headline “The Stud: Don Rumsfeld, America’s New PinUp.” “Reports have it that people gather round to watch Rumsfeld press conferences the way they do Oprah,” the story claimed. “Women confide that they have . . . well, undefense-policylike thoughts about the secretary of defense.” Fox called Rumsfeld a “babe magnet,” and People named him one of the “sexiest men alive.” Conservative doyenne Midge Decter penned a booklength valentine, Rumsfeld: A Personal Portrait, which included beefcake shots of the young “Rumstud” as a bicepbulging wrestler and a socialite’s breathy confession that she kept his photo tacked to her dressingroom wall. “He works standing up at a tall writing table,” Decter wrote, “as if energy, or perhaps determination, might begin to leak away from too much sitting down.” His secret, she said, was “manliness.”

However odd the idolatry, Rumsfeld wasn’t alone in receiving the award for best actor in an unconvincing role. His boss also got the treatment. Passing tactfully over the president’s initial missinginaction performance after 9/11, Newsweek assured readers that George Bush was exercising heroic control: “Behind the scenes, aides say, Bush never exhibited anything but serenity, focus and determination,” and he was presiding over warroom sessions with “a commander’s grip.” In the Weekly Standard, Fred Barnes declared Bush “a man with a mission,” driven by “a calling like that of a fireman who feels called to his work to save people.” Barnes’s evidence: “He could have taken a less dangerous, better paying job, but he didn’t.” David Brooks marveled at Bush’s “strenuous tone” and likened his speaking style to Teddy Roosevelt’s.

The Mythical “Security Mom”

noreply@blogger.com (Susan Faludi) — Tue, 09 Oct 2007 14:55:00 +0000

The invention of the mythical “Security Mom,” who supposedly was desperate for a presidential sheriff to protect her family, Time feature story, 2003.

Pollster David Winston of the GOPaffiliated research firm the Winston Group, asserted that “most Americans see the 9/11 attacks as a defining moment in their lives—and no one group was more affected than women, especially married women with children.” In an October 2004 column in the New York Post titled, a tad defensively, “Security Moms Are Real,” Winston described the emergence of this new female perspective:

My first inkling that 9/11 would have more than just a passing impact on women came only a month after the attacks. As Congress considered legislation to allow the arming of pilots, I did a survey for the Allied Pilots Association and United Seniors Association. One finding surprised a lot of people: Married women with children were the biggest proponents of putting guns in the cockpit—favoring the idea by a whopping 78 percent, five points higher than men.

To go from a narrowly defined question about cockpit security to a grand statement about the impact of 9/11 on women was something of a leap, and Winston offered only one other study to justify it: a 2004 poll conducted by his group just a few weeks after the Beslan school massacre that found that 26 percent of married women with children cited “defense/terror” as their top concern, narrowly beating out “economy/jobs,” at 24 percent. (He did not offer comparable figures for men.) Nonetheless, pollsters on both sides of the party divide were ready to jump. The presidential candidates were playing the part of guntoting sentinels to speak to the security mom’s fears as much as to her husband’s fury, as electoral analysts informed the press. “It’s about getting men’s votes, but this year it’s also about getting women’s votes,” Democratic pollster Celinda Lake told USA Today in the fall of 2004. “What in the past seemed too arrogant, too macho, women really like this cycle. They want someone who will do what it takes to protect America.”25

The Bush campaign’s “W Stands for Women” initiative was based on that premise. Frontloaded with female volunteers and merchandised with pink baseball caps for sale on the WStandsforWomen Web site, the effort launched in May 2004—timed to coincide, of course, with Mother’s Day. Mindy Tucker Fletcher, cochair of the W Stands for Women national steering committee, told the press that for the security mom the election would come down to one question: who would she want to protect her “if September 11 happened again?” To answer that question, the W promoters offered up two such mothers who were all in the family—literally. “You know, I’m a security mom,” Vice President Dick Cheney’s daughter Elizabeth told CNN. “I’ve got four little kids. And what I care about in this election cycle is electing a guy who is going to be a commander in chief, who will do whatever it takes to keep those kids safe.” The second was Laura Bush, who quickly attained status as the Mother of All Security Moms. On the afternoon talk shows, in ads on the Web sites of women’s magazines like Ladies’ Home Journal and Family Circle, and, ultimately, from the dais of the Republican National Convention, she assured American mothers of “George’s work to protect our country and defeat terror so that all children can grow up in a more peaceful world.”26*

The ‘Trend’ of Women Lusting after Firemen

noreply@blogger.com (Susan Faludi) — Wed, 03 Oct 2007 17:40:00 +0000

This is the first in a series of excerpts from The Terror Dream by Susan Faludi.

A couple of weeks into the post-9/11 era, the media declared the “trend” of women lusting after firefighters and the phenomenon became international news, hailed under headlines like “Firefighters Are a Hot Commodity in the Dating Game” and “Firefighters Are Hot, Hot, Hot; Unprecedented Female Admiration.” “Suddenly they’re more desirable than Brad Pitt,” New York announced. “Women are willing to go to great lengths to land one.” The article’s evidence: “one 25 year-old magazine editor,” unnamed, who “told herself that she was doing it for America when she made out with several firemen at the event” and “her friend,” also unnamed, who “donated socks to the cause and then slept with a fireman from Miami.” “Down at New York’s ground zero, the yellow ‘Do Not Cross’ sign has become a veritable velvet rope as stories circulate of scantily clad women vamping it up for the rescue workers,” USA Today asserted. “Lately it seems like every single woman in New York is trying to date a fireman,” said an American correspondent for the British Observer, quoting a Manhattan psychotherapist who claimed, “Firemen today are like the cowboys of yesterday.” Dating one of these “Real Men” is “now as de rigueur as toting the latest Louis Vuitton bag or waxing away stray eyebrow hairs,” the Orange County Register insisted, citing—in circular logic—“culture watchers at The New York Times, USA Today and The New Yorker.”

The idea that hordes of women were drooling over the men in boots was promoted by the purveyors of firefighter calendars (sales of the “2002 Hotlanta Firemen” are “going through the roof,” its merchandiser claimed), matchmakers eager to expand their date pool (“They certainly have a lot more glamour and a lot more of that hero mystique,” the proprietor of Misty River Introductions said), and impresarios at celebrity benefits (Denis Leary, the creator and star of the TV firefighter drama Rescue Me, auctioned off two dates with firemen at a Manhattan fund-raiser with this come-on to grown women: “If you’re a girl, kiss a fireman!”). The promulgators of the lustforfiremen trend were hardly feminists, but their declarations were seized upon as evidence that women were shedding their feminist principles. “In three decades, feminism has done a backflip,” New York Times columnist Maureen Dowd wrote. “Once men in uniform were the oppressors. Now they’re trophy mates. Once cops were pigs. Now they’re foxes.”

Few of the stories offered an actual woman in a romantic relationship with an actual fireman. Or even a onenight stand. On CBS, the Early Show’s Lisa Birnbach quizzed Mara Brandon, a massage therapist who had volunteered her services at the local fire station:

BIRNBACH: The firemen are cute. I would—I would massage one.
BRANDON: Oh, yeah. Oh, definitely.
BIRNBACH: Did you do any single firemen?
BRANDON: No. No.

At the Orange County Register, reporter Emily Bittner got around the noexamples problem by paying a fireman to take her on a date. (The newspaper picked up the tab.) After a detour to the nail salon (“When my pedicurist asked what color to paint my toenails, I knew to answer, Fireengine red”), she hurried over to the Santa Ana fire station armed with “a wad of $20s” to meet “my Real Man.” Firefighter Jorge Vargas, whom she described as “5-foot-9, weighs 185 and is pure muscle,” took Bittner out “in his 2001 Ford Ranger—fire-engine red.” If his habits weren’t as macho as she had envisioned—her first sight of him was “washing breakfast dishes” and his restaurant choice was a sushi bar—she assured her readers he fulfilled all the requirements of a dream date. “All day I’d wondered whether the Real Man could kiss. All I can say is wow, can he ever.”

America's Guardian Myths

noreply@blogger.com (Jay) — Tue, 25 Sep 2007 20:38:00 +0000

"At length they came and beset our own house, and quickly it was the dolefulest day that ever mine eyes saw." Thus did a minister's wife, Mary Rowlandson, describe the Indian attack and immolation of her Massachusetts village, 35 miles west of Boston. "On the 10th of February 1675 came the Indians with great numbers upon Lancaster," she wrote. "Their first coming was about sun-rising. Hearing the noise of some guns, we looked out; several houses were burning, and the smoke ascending to heaven."

Rowlandson was one of the fortunate that morning: she and her three children were spared and taken captive. Her youngest, a 6-year-old daughter, died in her arms on the forced march north. After 11 harrowing weeks, Rowlandson was released and a few years later wrote "A Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson," which would run through four printings in its first year and become America's original best seller, the model of the captivity narrative, the foremost indigenous genre of American literature.

Huddled inside the garrison, with "the smoke ascending to heaven," Mary Rowlandson and the other villagers faced a choice that echoes grimly through the commemorations of our own "dolefulest day": whether to stay inside and burn, or plunge into certain death. The parallels between the Lancaster ordeal and the catastrophe we faced on 9/11 are not incidental. Rowlandson's story holds a key to our own experience, shedding light on not only the trauma of the day itself but our response. On a deep cultural and psychological level, our reactions as a nation to 9/11 had as much to do with Mary Rowlandson as with Mohamed Atta.

In the weeks and months after 9/11, many commentators described the "dream-like" mindset that the disaster had induced. They attributed our fugue state to the "unimaginable" unreality of the event. Nothing like this had ever happened before. But essential to our understanding of what that attack means to our national psyche is a recognition that it did happen before, over and over. And its happening was instrumental to the formation of the American character. The nation that recently imagined itself so impervious to attack at home was gestated in a time when such attacks were the prevailing reality of American life.

The assault on Lancaster came several months into King Philip's War (or Metacom's Rebellion, for those who prefer the actual name of the Wampanoag chief). That fearsome and formative confrontation between white settlers and the New England tribes remains, per capita, America's deadliest war. In one year, one of every 10 white men of military age in Massachusetts Bay was killed, and one of every 16 in the Northeastern colonies. Two-thirds of New England towns were attacked and more than half the settlements were left in ruins. Settlers were forced to retreat nearly to the coast, and the Colonial economy was devastated.

The bitterness unleashed on both sides would initiate a harrowing series of conflicts—King William's War, Queen Anne's War, King George's War, the French and Indian War—that dragged on into the second half of the 18th century. Caught in these coils, early American settlers dwelled in a state of perpetual insecurity—"an atmosphere of terror," as the frontier historian Richard Slotkin characterized it, in which colonists wandered as if in an "Indian-haunted dreamland." It was an insecurity that would continue to afflict settlers pressing westward through the early decades of the 19th century.

What is the relevance of all this to 9/11 and its aftermath? Surely, given the historical forgetfulness of Americans, not many people know Rowlandson's name or recall her era's conflicts. Nevertheless, that Colonial travail profoundly shaped our modern society and lives on in our world view, whether we are conscious of it or not. Our original "war on terrorism" bequeathed us a heritage that haunts our reaction to crises like the one that struck on that crisp, clear morning in the late summer of 2001.

Even our amnesia is evidence of this haunting, because the amnesia was not natural. It was intentionally induced by the creation of a myth, a fable of national invincibility on the American frontier. Beginning in the 18th century and culminating in the Victorian era, journalists, novelists, artists and sculptors concocted a fantasy that supplanted memories of vulnerability and terror on the Northeastern borderlands with tales of conquest and victory on the Great Plains.

By the mid-1700s, a new frontier literature emerged, starring battle-hardened and wilderness-savvy frontiersmen who could take on the Indians, the French and, eventually, the British. And captivity narratives were rewritten to emphasize, or invent, tableaus of feminine weakness: Elizabeth Hanson's "God's Mercy Surmounting Man's Cruelty" was altered three times by editors from 1728 to 1760 to present her as an increasingly passive and fragile creature "in a poor weak condition" who was "very unfit to endure the hardships" of her captivity.

A defining aspect of this cultural re-engineering was the upending of a gender history that had proved deeply humiliating to men. Time and again, leaders and militias had failed to protect and redeem women and their children. Of female colonists seized in New England and taken to Canada from 1689 to 1730, more than a quarter—and a whopping 60 percent between the ages of 12 and 21—never came home.

Early American male defenders had suffered the further mortification of hearing female captives (Mary Rowlandson among them) disparage their protective efforts gone awry or, worse, recount how they managed to defend themselves. Rowlandson negotiated shrewdly with her captors and named her own ransom. Hannah Duston, abducted as she lay in bed recovering from childbirth (while her husband fled), escaped after killing a family of Indians with a hatchet and taking their scalps.

In response to this shame, the new model exaggerated iron-clad valor on the part of white men and crinoline helplessness on the part of white women. Thus was born the dime-store melodrama in which manly heroics always save the girl in jeopardy. As the historian Roy Harvey Pearce observed in 1947, the captivity narrative was refashioned into America's "terroristic vehicle," our verbal armor against our oldest national nightmare. That wholesale overhaul would inform the plots of everything from "The Last of the Mohicans" to countless television westerns to Steven Spielberg's post-9/11 drama, "War of the Worlds."

Sept. 11 cracked the plaster on that master narrative of American prowess because it so exactly duplicated the terms of the early Indian wars, right down to the fecklessness of our leaders and the failures of our military strategies. Like its early American antecedents, the 9/11 attack was a homeland incursion against civilian targets by non-European, non-Christian combatants who fought under the flag of no recognized nation. Like the "different type of war" heralded by President Bush, the 17th and 18th century "troubles"—as one Puritan chronicler of Metacom's Rebellion called them, refusing to grant them "the name of a war"—seemed to have no battlefield conventions, no constraints and no end.

Unfortunately, by replicating the Colonial war on terrorism, 9/11 invited us to re-enact the post-Colonial solution, to bury our awareness of our vulnerability under belligerent posturing and comforting fantasy.

Like the cultural imagineers before them, our post-9/11 press, entertainers and political spin doctors set to work to prop up our sense of virile indomitability—"the return of the manly man" and a reconstituted "John Wayne masculinity" were on every media lip, as the triumphs of torture-prone Jack Bauer heroes were on every TV. The 2004 presidential campaign was given a Western stage set—with the candidates proving their ability to assume the mantle of Crockett in Chief by bragging about their gun collections, hacking at brush and tree stumps and shooting at wild animals. (John Kerry spent so much time in hunting camouflage that he was dubbed "John the Deerslayer.")

Also restored was the defense of helpless femininity. Witness the Bush administration's much-trumpeted claims to be saving Afghan women from their burqas and Iraqi women from Saddam Hussein's "rape rooms." Or the military's much-ballyhooed "rescue" of Pvt. Jessica Lynch (albeit from a hospital whose caregivers had tried to return her to American forces, but had been driven back by American gunfire). Or the invention of a supposedly huge new voting bloc of "security moms," trembling-lipped homemakers desperate to re-elect the sheriff who would keep terrorists from their suburban ranches.

Or "The Hug," the photo op that was turned into the most expensive political ad of the 2004 race, in which President Bush embraced a teenage girl whose mother had died in the World Trade Center. In the commercial, which analysts viewed as the most effective of Mr. Bush's campaign, the girl told voters, "He's the most powerful man in the world, and all he wants to do is make sure I'm safe."

Such reversions have led us in some terrible and self-destructive directions—loss of civil liberties, endorsement of torture and a misbegotten war paramount among them—because they are based on a need to deny, not address, a disturbing national reality. But we shouldn't be so afraid to countenance the ghosts of our Mary Rowlandsons.

The founders of our country were steeped in the experience of Metacom's Rebellion. In the Revolutionary era, Rowlandson herself had a curtain call as an American icon: her book was reissued in the 1770s and once again achieved popularity, along with the narratives of a number of other women who had endured trials in the embattled wilderness. It was in these very times, with recent knowledge of domestic attack, that our founders expanded, not contracted, the concept of democracy, authoring the very liberties we have been tempted to renounce in our own time of "troubles."

If the polls recording widespread disenchantment with the Iraq war and the Bush administration's performance are any indication, we may finally—a half-dozen years after 9/11—be prepared to ask some hard questions about our response. That suggests we may be at a moment of clarity and, hence, of great possibility. By returning us to the trauma that produced our national myth, the 9/11 attacks present the opportunity to look past the era of buckskin bravado and unlock the cabinet wherein lies America's deepest formative fear, the fear of home-soil terrorism.

One ultimate casualty of Metacom's Rebellion was the Puritans' determination to face that fear. By revisiting our ancient drama, 9/11 gives us a chance to regain that abandoned resolve, to see our frailties in a realistic light, instead of papering them over with dangerous delusions.

Note: This commentary was originally published in the New York Times on Sept. 7, 2007.

The Heroics of Futility

noreply@blogger.com (Jay) — Mon, 24 Sep 2007 20:00:00 +0000

When two firefighters died on August 18 in a fire at the Deutsche Bank building by Ground Zero and, a few days later, two more were badly injured when a forklift plummeted 200 feet at the same building, America was once again treated to the spectacle of heroic effect ending in horrific death, attributable to half-ass mishap. Unfortunately, this sort of travesty has become a hallmark feature of American public life.

We've rarely been treated to an era of pumped-up heroics like the one we're in right now, by which I refer not to the courageous men and women on the ground but the leaders who inflate themselves at their expense. These include a commander- in-chief doing a victory jig in a just-out-of-the-box flight suit, and a mayor running for president on the resume that "I was at Ground Zero as often, if not more, than most of the workers" and "so in that sense, I'm one of them." In both instances, while the man in charge assumes the mantle of the heroes to advance his political fortunes, the actual heroes are paying with their lives because of those leaders' neglect and ineptitude.

Lower Manhattan development officials ignored strongly-worded written warnings from the city's own investigators not to use the demolition contractor at Deutsche Bank, a shell company with no experience demolishing high rises. Once the work was underway, safety inspectors issued a raft of citations against the company (several of which involved fire hazards, like the accumulation of a "large amount of combustible material/debris" and illegal "burning operations"), but senior city officials never bothered to alert the fire department. The firefighters entering the building found stairwells sealed by plywood. The hoses they lugged to the upper floors ran dry because the standpipe's valve was shut, its pipes broken, and one section was entirely missing (and later found lying in the building's basement). FDNY officials never carried out mandatory twice-a-month inspections of the standpipe (which had last been checked in 1996), hadn't inspected the building since 2006 (even after receiving reports that the sprinkler system wasn't working and a 22-foot metal pipe plunged from the 35th floor through the roof of the neighboring firehouse), and had no plan for fighting a fire at the site.

The FDNY commissioner's demotion Monday of three fire department executives for violating procedure was a welcome event, but Americans will be better served when it's recognized that the Deutsche Bank fiasco was more than a bureaucratic glitch; it's an expression of the culture of our age.

The lack of responsible leadership was no anomaly. It reflected precisely the mismanagement that contributed to the deaths of so many firefighters on 9/11: the failure to prepare for a terrorist attack at the World Trade Center (despite the 1993 bombing there); the establishment of the emergency command center set up in the most vulnerable spot; the inability to communicate with the police department (denying firefighters a warning from a police helicopter pilot to get out of the North Tower more than 20 minutes before it fell); and, most notoriously, the inadequacy of those 15-year-old radios that prevented the firefighters from hearing their "mayday" orders. In the bureaucratic words of a 2005 National Institute of Standards and Technology study of the World Trade Center disaster, "A preponderance of the evidence indicates that emergency responder lives were likely lost at the WTC resulting from the lack of timely information-sharing and inadequate communications capabilities." Or as FDNY Lt. Robert Bohack put it more vividly, in one of the hundreds of oral accounts from firefighters submitted to the department (and repressed for more than three years until forcibly made public by court order): "There was no command structure. There was nothing. Nobody can get on the radio. The fucking radio was useless."

The recent tragedy at the Deutsche Bank building, like the disaster on 9/11 that preceded it, reflects a national culture of exploiting heroes while systematically undercutting their ability to make good on that title. In a speech before the Veterans of Foreign Wars that became controversial for its invocation of Vietnam, a speech delivered four days after the deaths of the two firefighters at Deutsche Bank and on the same day as 14 soldiers died in a helicopter crash in Iraq, President Bush exalted the heroics of the U.S. military—"the greatest force for human liberation the world has ever known"—and, by extension, exalted himself: "As long as I'm commander-in-chief we will fight to win. I'm confident that we will prevail." He spoke these words to a military that his administration has consistently shortchanged with everything from nonexistent post-invasion planning (planning for which the military's experienced counsel was assiduously excluded where it contradicted neoconservative fantasies) to insufficient body armor to grossly inadequate medical care, and continuing into a season where the needs of the White House to run out the clock and hand defeat off to a successor have taken precedence over the needs of exhausted and demoralized American troops. "The thing that really upsets me," Paul Rieckhoff, an Iraq war platoon leader and executive director of the non-partisan Iraq and Afghanistan Veterans of America told MSNBC's Hardball after Bush's speech, "is the fact that he spoke to the largest gathering of veterans in America and didn't talk about veterans' issues." Instead, he basked in their reflected glory, continuing a "problematic trend," Rieckhoff noted, in which troops are treated like "political props" and "chew toys."

The dereliction of American leadership has put American heroism in a strange box. Certainly the courage of individuals who've dedicated their lives to protecting our cities from conflagration and our country from threat is unimpeachable. So, why do we have so few stories from the World Trade Center, Pentagon or, for that matter, our long engagement in Iraq that stand as totemic expressions of American valor at work? In the case of the World Trade Center, the collapse was so quick it left little chance of heroic narrative: most of those inside either walked out, unaided, or were instantly obliterated. But the larger problem is the context in which demonstrations of national heroism are asked to play out. No matter how courageous the individual, it's hard to be a hero on a fool's errand, owing one's laurels of mortality to the stupidity of leaving a crucial standpipe uninspected or of a botched and unnecessary invasion. The handmaiden of heroism is effectiveness. Heroism wants not just to be courageous, but to be courageous in useful, not futile, service. The firefighters who survived the World Trade Center know this best of all. "We were just as much victims as everybody that was in the building," firefighter Derek Brogan said in his oral account to the fire department. "We didn't have a chance to do anything." Or as firefighter James Murphy observed in his account: "Basically the only difference between us and the victims is we had flashlights."

Our leaders have tried to get around this problem by staging highly embellished heroic dramas—the rescue mission of Jessica Lynch, for instance—or simply denying the facts, like former mayor Rudy Giuliani's claim before the 9/11 Commission that firefighters actually heard the "mayday" radio orders and "chose" to stay inside the North Tower to help people. "Rather than giving us a story of men, uniformed men fleeing while civilians were left behind, which would have been devastating to the morale of this country; rather than an Andrea Doria, if you might remember that," he said, "we got a story of heroism and we got a story of pride and we got a story of support that helped get us through."

America won't have that uplifting story until heroism on the ground is matched by competence, not chest-thumping, from above. Perhaps if our leaders were a little less concerned with claiming the hero's honor as their own, perhaps if they could get down to the business of humbly providing pragmatic management in support of courage in the field, America could once again find itself with heroes it could laud for their effective good works, as well as their valiant deaths.